GMA Deals and Steals: Every Product, Price-Checked
We are not affiliated with ABC, "Good Morning America," Tory Johnson or any brand named here, and this page carries no shopping links. Prices below were read from the segment's own checkout stores and from each brand's regular website between 9:13 and 9:25 a.m. ET on Monday, Sept. 28, 2026. Prices change without notice.
Quick answer: Monday's GMA Deals & Steals is "Lara's Fab Finds," six brands picked around Lara Spencer: K.Carroll Accessories, Criss Cross, Durango Boots, Sterling Forever, Zafferano and Brouk and Co. ABC lists every deal as valid Sept. 28 only. We read all 330 items in the six deal stores and compared them with each brand's own site. The biggest real savings are on Zafferano's metal-finish lamps and Brouk's mahjong tile sets. One Durango boot costs the same on Durango's own site.
This page is our running GMA Deals & Steals tracker. When a new segment airs, we replace the price check here and move the old one into the table at the bottom.
What's in the Sept. 28 GMA Deals and Steals?
ABC's post went up Monday morning and puts the range at "starting at $19" and up to 65% off. Each brand runs its own checkout for the segment, so shipping is charged store by store.
| Brand | What's on offer | Segment price | Stated "was" | Shipping |
|---|---|---|---|---|
| K.Carroll Accessories | Reversible oversized nylon tote | $29 | $60 | $6.99 |
| Criss Cross | Phone straps and wristlets with case adapter | $20–$27.50 | $40–$55 | $3.95 (limit 5) |
| Durango Boots | Men's and women's western boots | $63–$117.50 | $126–$235 | Free |
| Sterling Forever | Charms, necklaces, rings, earrings, bracelets | $19–$149 | $38–$434 | Free |
| Zafferano | Cordless rechargeable table lamps | $70–$120 | $177–$299 | Free |
| Brouk and Co. | Mahjong sets, tile sets, play mats | $48–$220 | $96–$440 | $5.95 |
The stores carry a few things the cards don't mention. K.Carroll's deal store also sells a nylon crossbody/wristlet at $12.50 (was $25). Sterling Forever has a 6-pair set of lifting earring backs at $12. Brouk sells mini mahjong mats at $36, and Durango has kids' Shyloh boots from $33.50. All four are below the prices printed on ABC's cards.
Are the "was" prices real?
Mostly. We matched items by name and color against each brand's own store.
| Item | Segment | Stated "was" | Brand site today | Match? |
|---|---|---|---|---|
| K.Carroll Riva Oversized Reversible Tote | $29 | $60 | $59.99 (k-carroll.com) | Yes |
| Criss Cross Knotted Wristlet, Mixed Blues | $27.50 | $55 | $55 | Yes |
| Criss Cross Bandana Strap | $25 | $50 | $50 | Yes |
| Criss Cross Team or Goldline Strap | $20 | $40 | $40 | Yes |
| Durango Men's Frontier Brown Shyloh | $69.50 | $139 | $139 | Yes |
| Durango Harness Boot (men's) | $90.75 | $181.50 | $181.50 | Yes |
| Durango Women's Crush Tall (Driftwood, Ivory and others) | $103.50 | $207 | $207 | Yes |
| Brouk Crane Mahjong Mat | $48 | $96 | $96 | Yes |
| Brouk Mini Western Mahjong Mat | $36 | $72 | $72 | Yes |
Two brands work differently. Zafferano and Sterling Forever both run their own sales right now, so their regular sites already charge less than the "was" figure. The segment is still cheaper, but the gap is smaller than the badge suggests. Details are in the next two sections.
Where is the real saving bigger than the badge?
Brouk's tile sets and full sets. The segment lists the Lotus & Koi and Summer Citrus tile sets with carrying case at $150, "was" $300. Brouk's own site prices the same sets at $450. The four full mahjong sets are $220 in the segment against $540 on Brouk's site, not the $440 on the card. Every one of those sets showed sold out on Brouk's own site this morning.
| Brouk item | Segment | Card "was" | Brouk site | Saving vs. Brouk site |
|---|---|---|---|---|
| Tile set with carrying case | $150 | $300 | $450 (sold out) | $300 (67%) |
| Full mahjong set | $220 | $440 | $540 (sold out) | $320 (59%) |
| Standard mat | $48 | $96 | $96 | $48 (50%) |
How much do the Zafferano lamps really save?
It depends on the finish. Zafferano's own site has 15% off right now, so we compared the segment with that sale price.
| Lamp | Segment | "Was" (list) | Zafferano sale today | Real saving |
|---|---|---|---|---|
| Ofelia Pro, metal finishes | $78 | $260 | $221 | $143 (65%) |
| Olivia Pro and Olivia Pro Mini, metal finishes | $78 | $260 | $221 | $143 (65%) |
| Carolina Pro, Pearl White | $70 | $200 | $170 | $100 (59%) |
| Pina Pro, Glossy Gold or Chrome | $90 | $225 | $191.25 | $101.25 (53%) |
| Poldina Pro Mini, Gold Leaf | $119.60 | $299 | $254.15 | $134.55 (53%) |
| Poldina Pro, solid colors | $87.50 | $175 | $148.75 | $61.25 (41%) |
The metal-finish Ofelia and Olivia lamps are the best value in this store. The solid-color Poldina Pro, the brand's best-known shape, saves the least once you account for Zafferano's own sale.
Is anything the same price on the brand's own site?
One boot. Durango's own site sells the Women's Polished Black Onyx Shyloh Western Boot at $79.50, marked down from $132.50. That is the segment price. The difference is sizes: Durango's site had only size 9 in stock, while the segment store listed all 10 sizes from 6 to 11. If you need anything other than a 9, buy it in the segment.
The card shows this boot at "was" $159. Durango's own site lists $132.50 as its pre-sale price.
What should you know about each brand?
K.Carroll. The deal store lists about 36 color pairs of the tote at $29, and only Black/Red was sold out. At $6.99 shipping, one tote comes to $35.99. Its own site also sells a smaller Reversible Nylon Tote at $39.99, so check that you're getting the oversized one.
Criss Cross. Every strap includes the adapter that sits inside your own phone case. Only the Solid Black strap was out. The limit is five per order, and five $20 straps come to $103.95 with shipping.
Durango. All 50 styles had sizes in stock, and shipping is free. One card caveat: we couldn't find the Porcelain White Crush Tall ($117.50, "was" $235) on Durango's own site, so we can't confirm that "was" price.
Sterling Forever. Many pieces appear twice in the store, once as a normal listing and once with "BACK ORDER" in front of the name. Check which one is in your cart, since the back-order version ships later. Sterling's own site already has some pieces on sale. The Elongated Cushion Opal Cocktail Ring, for example, is $207 there (list $259) and $89 in the segment. The horseshoe, clover and ladybug pieces ABC ties to Lara Spencer's everyday style are $29 to $89.
Brouk and Co. The mats are exactly half of Brouk's price. The tile sets and full sets are the bigger saving, as shown above. Shipping is $5.95.
Best buys of the Sept. 28 segment
- Zafferano Ofelia Pro or Olivia Pro in a metal finish, $78: Zafferano's own sale price is $221.
- Brouk tile set with carrying case, $150: Brouk lists it at $450 and was sold out.
- Durango Men's Frontier Brown Shyloh, $69.50: exactly half of Durango's $139, shipped free.
Think twice: the solid-color Poldina Pro, which saves 41% against Zafferano's current sale price rather than 50%. No rush: the Women's Black Onyx Shyloh if you wear a 9, since Durango's own site charges the same.
Did we find these items at Amazon or Walmart?
Amazon has a listing for the K.Carroll oversized reversible tote. We did not confirm a same-color, same-size price at Amazon, Walmart or Target this morning, so there is no big-store column here. We'll add one if we can confirm a match.
How do the GMA Deals and Steals links work?
The "Shop Now" buttons on ABC's page open a checkout each brand runs for the segment. ABC and Tory Johnson earn a commission on those sales. Orders, shipping and returns go through the brand, and each cart is separate, so two brands means two shipping charges.
The printed date is often not the real cutoff. After the Sept. 22 segment, all seven stores were still at half price the next morning. No brand promises that, so buy on the day if you want something. For how shipping changes which deal wins, see our shipping and returns guide.
Today's QVC and HSN deals are on our What's on QVC and HSN Today page. Our Today's Special Value explainer covers how those daily deals work, and our Shark Tank Season 18 guide covers the new season.
Recent GMA Deals and Steals segments
| Date | Theme | Brands | Lowest item we found | Our check |
|---|---|---|---|---|
| Sept. 28 | Lara's Fab Finds | 6 | Sterling Forever lifting earring backs, $12 | This page |
| Sept. 26 | Fall comfort | 7 | Yummie Ultralight Shaping Brief, $10 | Replaced by Sept. 28 |
| Sept. 22 | Fab fall finds | 7 | Peepers Sebastian sunglasses and Fish Kiss plate, $12.50 | Sept. 22 check |
| Sept. 21 | ABC Secret Savings: kitchen and home | 5 | SnapPower GuideLight 2-pack, $29.99 | Sept. 21 check |
| Sept. 19 | Beauty and skin care | 6 | BarberUpp grooming items, $6 | Sept. 19 check |
| Sept. 18 | Beauty and hair | 5 | BondiBoost tortoise hair clip, $4 | Sept. 18 check |
| Sept. 17 | Beauty and skin care | 6 | CHI Botanical Bliss hair perfume, $6.70 | Sept. 17 check |
FAQ
Are the Sept. 28 GMA deals still available?
ABC lists all six as valid Sept. 28 only. All six stores were taking orders at 9:13 a.m. ET, and nearly every item had stock.
Is the $19 starting price right?
It's the lowest price on ABC's cards, from Sterling Forever. Inside the stores, a few things cost less: $12 earring backs, a $12.50 K.Carroll crossbody and $15 Sterling clasp sets.
Can I combine brands in one order?
No. Each brand has its own cart and shipping rules, listed in the first table above.
Where can I find other morning-show deals?
Our GMA page lists every segment we've checked. We also cover Today show Steals and Deals and The View's deals.
Sources
- Good Morning America, "'GMA' Deals & Steals on Lara's Fab Finds," Sept. 28, 2026 (goodmorningamerica.com), and the same list on abcnews.com.
- All six segment checkout stores, item-level prices and stock, read 9:13 a.m. ET Sept. 28.
- Brand sites: k-carroll.com, crisscrosscompany.com, durangoboots.com, sterlingforever.com, zafferanoamerica.com and broukandco.com, read 9:13–9:25 a.m. ET.
- Shop TODAY's Steals & Deals page (deals.today.com) for the next Today event date.
- GMA Deals & Steals Sept 22, 2026: All 7 Brands, Price-Checked Against Amazon and Target
- GMA Deals & Steals Sept 21, 2026: All 5 ABC Secret Savings Brands, Price-Checked
- GMA Deals & Steals Sept 19, 2026: All 6 Brands, Price-Checked Against Amazon
- GMA Deals & Steals Sept 18, 2026: All 5 Brands, SKU-Matched Against Each Brand's Own Store