GMA Deals & Steals Sept 22, 2026: All 7 Brands, Price-Checked Against Amazon and Target

We are not affiliated with ABC, "Good Morning America" or any brand named here, and this page carries no shopping links. Every price below was read from the segment's own storefronts, from each brand's website, from Target's catalog and from Amazon between 8:41 and 8:48 p.m. ET on Sept. 22, 2026. Prices change without notice.

Update: what is still live on Wednesday, Sept. 23

We re-read all seven deal stores at 9:24 a.m. ET on Wednesday. Every one of them was still open and still at half price, a day after the 09/22 end date printed on ABC's cards.

The printed one-day window was not the real cutoff, which matches what we saw with the Sept. 19 segment. There is no posted end time, so a store can close without notice. The Amazon and Target comparisons below are from Tuesday evening and were not re-run.

Key takeaways

• Seven brands, all at roughly half price: Orolay, COCO + CARMEN, Baggallini, MARA, Peepers, Fish Kiss and Savor. We checked the "was" price against each brand's own site, and all seven line up.
• Biggest gap against another store: the Baggallini Securtex Multi Zip Sling at $55. Target lists it at $110 and Amazon's lowest listing was $78.35.
• The one to think twice about: Savor's single Folio at $25. Savor's own site has a sample-sale Folio at $24.50, so the segment beats it only because yours arrives without the "minor imperfections" that sample-sale stock can have.
• Timing: every card on ABC's page reads "Valid: 09/22/2026 to 09/22/2026." All seven storefronts were still taking orders when we checked on Tuesday evening.

What was in Tuesday's segment?

Tory Johnson ran a "fab fall finds" edition, and ABC posted the product list at 9:54 a.m. ET. The page puts the range at $6 to 71% off, although the lowest price we found in any of the seven stores was $12.50.

Monday's edition ran under the ABC Secret Savings name, which we covered in our Sept. 21 kitchen-and-home price check. Tuesday went back to the Deals & Steals banner. Each brand gets a separate checkout page, so shipping works differently from brand to brand.

One mismatch is worth knowing about. ABC's card says Orolay runs "$40 to $67," but the Orolay deal store also lists leggings and a padded knit tee at $29.99 and wide-leg sweatpants at $39.99. So you can spend less there than ABC's card suggests.

Are the "was" prices real?

We matched each segment item by name against the brand's own store. For all seven brands, the "was" price in the deal store is the price the brand currently charges:

That isn't always true of these segments. On Monday, the $65 "retail" price for a flower bulb didn't appear anywhere we checked. Tuesday had no case like that.

One small caveat on Peepers. A handful of frames, including Dante, Bronco and Sloane, also have a second listing on Peepers' own site at $25. That makes the real saving on those frames $9, not $16.

Which deals beat Amazon and Target by the most?

Four of the seven brands had an exact match we could confirm on Amazon or Target.

Baggallini is the easiest win to measure. Target sells the same Securtex styles at full price, and the only discount we found on Amazon was one color of the sling. Even that was $23.35 more than the segment price.

MARA's cleansing oil costs $58 on Amazon, sold by a beauty retailer and shipped by Amazon. At $29, the segment price is exactly half.

Where is the segment not the cheapest option?

Savor is the one brand where you need to check before buying. The brand's own site has a sample sale running, and some of that stock sits right next to the segment prices:

Savor's product pages say sample-sale items include minor imperfections. For 50 cents more, the segment gets you a new Folio. The Folio set of two is also worth a look: at $47.50, it costs less than two sample-sale Folios ($49) and much less than two from Amazon ($99.98).

What's worth knowing about each brand?

Orolay. The Oversized Classic Puffer Vest is the item going out of stock. The beige version was sold out in every size when we checked, and coffee and light green had one size left each. The coats and trenches had most sizes available.

COCO + CARMEN. EverStretch denim is a four-way-stretch blend in sizes S (2-4) to XXL (18-20). The Ultra-Lush tank at $13 ties MARA's lip balm for the lowest price after the $12.50 Peepers and Fish Kiss pieces.

MARA. Its skin care is built around algae extracts. ABC's copy describes the effects in broad terms, and we're not repeating those claims. Two products were already sold out in the deal store: Sea Vitamin C Sérum ($38) and SeaDream Algae Crème ($32).

Peepers. The store carries blue-light readers, reading sunglasses and bifocal sunglasses. Several of the polarized sunglasses were already sold out. The readers were in stock in every strength.

Fish Kiss. These are game-day plates you can personalize, and the brand says they're made in the USA. The Tailgate Plate holds a glass in the middle. Shipping is free on five or more, which makes a set for a group cheaper per plate.

Best buys of the segment

1. Baggallini Securtex Multi Zip Sling, $55: half of Target's $110 and $23.35 under the lowest Amazon price. Shipping is free if you buy two.
2. MARA Algae Enzyme Cleansing Oil, $29: half of both the brand's site and Amazon. Add a third item to get past the $75 free-shipping line.
3. Savor Folio set of two, $47.50: new stock for less than two sample-sale units, and about half of what two cost on Amazon.

Buy elsewhere: nothing outright. The one exception is the single Savor Folio. If a small scuff doesn't bother you, it's 50 cents cheaper on Savor's own site.

How do the GMA deal links work?

Each "Shop Now" button on ABC's page leads to a separate checkout that the brand runs for the segment, not to ABC. ABC and Tory Johnson earn a commission on those sales. Shipping, returns and any help with an order go through the brand. Tory Johnson's team takes questions through help@gmadeals.com, which appears on ABC's page.

If you're comparing against daily TV shopping deals, our QVC Today's Special Value for Sept. 22 covers a pair of Vince Camuto boots. The shipping and returns guide explains why checkout costs can change which deal is really cheaper.

FAQ

Are the Sept. 22 GMA deals still live?

ABC lists every deal as valid Sept. 22 only. All seven storefronts were still selling when we checked that evening. When we rechecked the Sept. 19 segment a day later, five of its six brands still had the deal price. No brand promises that, though.

Is the $6 starting price real?

We couldn't find it. The lowest item in any of the seven deal stores was $12.50, which is what both the Peepers Sebastian frames and the Fish Kiss tailgate plates cost.

Can I combine brands in one order?

No. Each brand has its own cart and its own shipping charge, so buying from three brands means paying shipping three times unless you reach each brand's free-shipping level.

Where do I find the next segment?

We post a price check on the days Deals & Steals airs. Our GMA page lists them, including the Sept. 18 and Sept. 17 editions, and the week-ahead schedule includes the home shopping networks.

Sources

• Good Morning America, "'GMA' Deals & Steals on fab fall finds," published Sept. 22, 2026, 9:54 a.m. ET (goodmorningamerica.com).
• Segment storefronts for all seven brands, variant-level prices and stock, read 8:41–8:47 p.m. ET.
• Re-check of all seven segment storefronts, variant-level prices and stock, read 9:20–9:24 a.m. ET Sept. 23, 2026.
• Brand sites: orolay.com, cococarmen.com, themarabeauty.com, peepers.com, fish-kiss.com, savor.us, read 8:43–8:46 p.m. ET.
• Target catalog search for Baggallini, and Amazon product pages for MARA, Savor, Baggallini and Peepers, read 8:44–8:48 p.m. ET.

By the Home Shop On Air desk · Updated Sept. 23, 9:35 a.m. ET