GMA Deals & Steals Sept 21, 2026: All 5 ABC Secret Savings Brands, Price-Checked

We are not affiliated with ABC, "Good Morning America" or any brand named here, and this page carries no shopping links. Every price below was read from each brand's own store, from Walmart, from Target's catalog and from Amazon price history between 9:20 and 9:45 a.m. ET on Sept. 21, 2026. Prices change without notice.

Key takeaways

• Monday's segment ran under the ABC Secret Savings name rather than the older Deals & Steals banner, with five brands and a kitchen-and-home theme.
• Three are real bargains. SnapPower's 2-pack at $29.99 and Plufl's Hugl body pillow at $99 are both below the lowest price Amazon has ever recorded for them. ZoomBroom at $134 is $35 under every live listing we found.
• One is not. The Let 'Em Bloom bulb at $39 sits at the top of what a live stockist charges for the same brand's mossed bulbs, and the $65 "retail" appears nowhere we could check.
• Two deals run out Friday, three run to Monday. Nothing here expires tonight.

What was in Monday's segment?

Tory Johnson's Monday slot carried five brands: ZoomBroom, SnapPower, Preservio, Let 'Em Bloom and Plufl. ABC published the list at 5:08 a.m. ET, about three hours before the hour it normally airs in.

The branding trips people up. Searches still say "GMA Deals and Steals," but the page and the storefront say ABC Secret Savings. Same segment, same host, same mechanics. The Friday and Saturday editions, covered in our Sept. 19 beauty run-through and the Sept. 18 price check, used both names in one week.

The countdown clocks on the page read 5d 14h and 8d 14h when we looked at 9:20 a.m. ET, which puts the cutoffs at the end of Friday and the end of the following Monday rather than tonight.

ZoomBroom: is $134 actually the floor?

The stated list of $169 checks out three ways. ZoomBroom's own site sells the blower at $169 against a $199 strike-through, Walmart lists it at $169 sold by ZoomBroom itself, and Amazon's current third-party price is also $169, unchanged since late July.

So $134 with free shipping is $35 below everything currently on sale. The one caveat is history: Amazon itself sold this blower for $127.24 in February, and its third-party floor was $146.17 in April. This is a good price, not the best price the machine has ever had.

Verdict: buy here. Model F2-2300S, 75 mph, 4V, about two pounds.

SnapPower: what does each plate actually cost?

Three versions were on offer — the standard guidelight 2-pack at $29.99, a multicolor 2-pack at $34.99, and a light-switch 2-pack at $32.99. The toggle version of that last one was already sold out when we checked.

The list prices are honest. SnapPower sells single guidelights at $23 and single multicolor plates at $26 on its own site, so $46 and $52 for two are exactly right rather than inflated.

What makes this one stand out is the per-plate math. At $29.99 for two, the segment works out to $15.00 a plate. Walmart's cheapest route is a 3-pack at $54.11, or $18.04 each. SnapPower's own 3-pack runs $65.99, or $22.00. Amazon's 2-pack sits at $48.98, or $24.49 each — and Amazon has never gone below $39.98 for that 2-pack in the three and a half years it has been tracked, with an average of $43.81.

Verdict: buy here. This is $10 under Amazon's all-time low, and Target does not stock the brand at all.

Preservio: can you buy it anywhere else?

The wine preserver is the odd one out. Preservio's own domain currently shows a "coming soon" holding page, so there is no direct-to-consumer store to compare against. Amazon has no listing for it — a search returns Coravin systems and generic vacuum stoppers instead. Walmart has none. Target has none.

That leaves $60 as the only price in existence for it, which also makes the $119.99 "retail" unverifiable. Not wrong — just unconfirmed anywhere.

Verdict: buy here if you want it, because there is no elsewhere — but treat the 50% figure as a claim rather than a measurement.

Let 'Em Bloom: is $39 really 40% off?

This is where the segment falls down. The bulbs are $39 against a stated $65, for a mossed amaryllis dressed with leaves, acorns and dried flowers.

Southern Avenue Company, an independent stockist whose Let 'Em Bloom pages were updated on Sept. 21, carries eight bulbs from the same brand. A mossed Revealation 34 is $28. A Red Lion in gold wax is $25. A mossed Christmas Gift White is $28.75. The dressier ones — Picasso variants, a Minerva in gold wax, a mossed White Candle — top out at $40.

These are not the identical bulb — the autumn trim is specific to the segment. But the brand's mossed range runs $25 to $40 at a store selling it today, which puts $39 at the ceiling of that band rather than 40% under it. The $65 figure turned up nowhere.

Verdict: skip, or buy the plain mossed version from a florist for roughly $28 and add your own acorns.

Plufl: does the "67% off" badge hold up?

Plufl brought six items. The Hugl cooling body pillow is $99 in standard and $109 in large, both against a $189 list. The Cooling Breeze Blanket runs $65 twin, $70 queen and $99 king. Two pillows — an eco version and an ergonomic neck version — are $50 each against $99.

Against Plufl's own site, the discounts are real and then some. weareplufl.com sells the standard Hugl at $189 today and the large at $199. Its Eco-Cloud pillow is $99 and its Contour Neck Relief pillow is $99, with a warehouse-sale version at $69. Amazon's cheapest current Hugl is $151.20, and the lowest that listing has ever been is $141.75, back in June. At $99, the segment is $42.75 under Amazon's floor and $90 under the brand's own counter.

Now the part worth flagging. The storefront tile for Plufl advertises "up to 67% off." That number comes from a single variant — the twin blanket, marked down from $199. But on the same product page the queen's list is $129 and the king's is $169, which would mean a twin blanket retails above a king. ABC's own article gives the range as 42% to 49%, which matches every item except that one. Read the badge as marketing and the per-item math as the truth.

Verdict: buy here on the Hugl and the neck pillow. The blankets are also well under the brand's price, but their strike-throughs are the shakiest numbers in the segment.

Best buys of the segment

1. SnapPower guidelight 2-pack, $29.99. $15.00 a plate, $10 under Amazon's all-time low, and not sold at Target at all.
2. Plufl Hugl standard, $99. $42.75 under Amazon's floor, $90 under the brand's own price today.
3. ZoomBroom, $134 with free shipping. $35 under Walmart, Amazon and the brand, all three of which sit at $169.

How do the ABC Secret Savings links work?

Every "shop now" button goes to a separate ABC-run storefront, not the brand's own site. That store sets its own shipping and returns, and ABC and the host take a commission. The ZoomBroom and the Preservio ship free; the rest use the storefront's rates, with free ground shipping above $60.

That differs from the daily cable deals we track, where one retailer handles the sale end to end. Our shipping and returns breakdown and installment-plan explainer show how the real total changes.

FAQ

Is ABC Secret Savings the same thing as GMA Deals & Steals?
Same segment, same host, same storefront. ABC has been running both names through September; Monday's page used the Secret Savings one.

When do Monday's deals end?
The ZoomBroom and the Preservio run through Friday, Sept. 26. SnapPower, Let 'Em Bloom and Plufl run through Monday, Sept. 29. Those are the countdowns the page showed at 9:20 a.m. ET, and stock can run out first.

Was anything already sold out?
Yes. The toggle version of SnapPower's light-switch 2-pack was unavailable when we checked. The rocker version was still in stock.

Can I find any of this at Target?
No. None of the five brands returned a result in Target's catalog.

What else is on today?
Monday's cable deals are in our QVC Today's Special Value price check, and the full channel line-up sits on our daily TV schedule page. The week ahead is in our next-week planner, and earlier morning-show segments are collected on the GMA deals hub.

Sources

• "ABC Secret Savings: Kitchen and home," goodmorningamerica.com, published 5:08 a.m. ET Sept. 21, 2026.
• abcsecretsavings.com storefront, brand pages for ZoomBroom, SnapPower, Preservio, Let 'Em Bloom and Plufl, read 9:20–9:30 a.m. ET.
• zoombrooms.com, snappower.com, weareplufl.com and preservio.com, read 9:25–9:40 a.m. ET.
• Walmart item listings and search results; Target catalog search; Amazon price history via camelcamelcamel for B0C6YL6BQK, B0BQD2QHPR and B0D6X6XTPP.
• Southern Avenue Company Let 'Em Bloom listings, product data updated Sept. 21, 2026.

By the Home Shop On Air desk · Updated Sept. 21, 9:39 a.m. ET