GMA Deals & Steals Sept 18, 2026: All 5 Brands, SKU-Matched Against Each Brand's Own Store
We are not affiliated with ABC, "Good Morning America" or any brand named here, and this page carries no shopping links. Prices were read from each deal store and each brand's own store at 9:30 a.m. ET on Sept. 18, 2026, and change without notice.
Short version
- Five brands are in Friday's segment: Kevyn Aucoin Beauty, LAWLESS Beauty, Foreo Sweden, Style Edit and BondiBoost — 180 products, 306 buyable shades and sizes in total.
- Cheapest thing on the list: a BondiBoost tortoise hair clip at $4. Biggest dollar cut: the Foreo FAQ Dual LED Panel at $449.50, down from $899.
- The one item that beats the flat 50%: the FOREO LUNA 4 mini at $48.65 against a $139 list — 65% off, and the only sub-half price anywhere in the segment.
- The one to buy somewhere else: the LAWLESS 12 Well Eye Palette in The Dreamy Daisy is $17.50 here and $17.20 on the brand's own site right now.
- Deadline: four of the five deal pages print "Valid: 09/18/2026 to 09/18/2026." Style Edit's page prints no end date at all.
What is in Friday's Deals & Steals?
Tory Johnson's Sept. 18 segment is beauty and hair, a second beauty-heavy day after Thursday's six-brand skin-care lineup. Every brand is flagged at 50% off, and each sells through its own store, so five brands means five carts and five shipping charges.
| Brand | Category | Deal range | Stated list | Shipping | Limit |
|---|---|---|---|---|---|
| Kevyn Aucoin Beauty | Makeup | $12.50–$47.50 | $25–$95 | Free | not stated |
| LAWLESS Beauty | Cosmetics | $7.50–$26 | $15–$52 | $4.99, free over $50 | not stated |
| Foreo Sweden | LED, tools, skincare | $5.50–$449.50 | $11–$899 | $5 | not stated |
| Style Edit | Styling and root touch-up | $17.50–$39.99 | $34.99–$79.98 | Free | 12 per product |
| BondiBoost | Hair care and tools | $4–$109.50 | $8–$219 | $7.99, free over $25 | 3 per product |
Is the "50% off" off a real price?
This is the part a deal list usually asks you to take on faith, so we checked it by item code. Four of the five brands publish a product feed on their own store, so each deal shade can be matched to the same shade at full retail. Of the 263 buyable variants across those four, 210 matched by SKU and 188 of those carried a list price identical to the "was" price on the deal page. The misses are worth naming rather than hiding.
| Brand | Variants on deal | Matched by SKU | List price identical | Exceptions found |
|---|---|---|---|---|
| Kevyn Aucoin | 120 | 117 | 96 | 21 shades already 10% off on the brand site |
| LAWLESS | 71 | 40 | 39 | 1 item cheaper on the brand site |
| Style Edit | 48 | 30 | 30 | 4 bundles listed under other names |
| BondiBoost | 24 | 23 | 23 | 1 pillowcase under a different code |
| Foreo | 43 | not checked | not checked | no public feed; spot-checked by search |
Kevyn Aucoin Beauty: what does $12.50 to $47.50 buy?
Twenty-six products, 120 shades, free shipping and no stated limit — the deepest catalogue in the segment, from a $47.50 Contour Book down to a $12.50 lip definer.
| Item | Deal | Stated list | kevynaucoin.com today |
|---|---|---|---|
| Contour Book Vol IV | $47.50 | $95 | $95 |
| Etherealist Skin Illuminating Foundation | $29.50 | $59 | $59 |
| The Lighting Stick / Color Stick / Contrast Stick | $26.50 | $53 | $53 |
| Foundation Balm | $26.00 | $52 | $46.80 (already reduced) |
| The Sculpting Contour Powder | $24.00 | $48 | $48 |
| Stripped Nude Skin Tint | $21.00 | $42 | $37.80 (already reduced) |
| Volume Mascara | $16.00 | $32 | $32 |
| Unforgettable Lip Definer | $12.50 | $25 | $25 |
Two products — Foundation Balm and Stripped Nude Skin Tint, 21 shades between them — are already 10% down on the brand's own site, so the real cut there is about 44% rather than 50%. Everything else matched at full list. Verdict: buy here.
LAWLESS Beauty: the one exception in the whole segment
LAWLESS is the segment's budget end: a mascara mini at $7.50, lip liners at $10.50, the Forget The Filler gloss at $13, the Perfecting Cream topping out at $26. Shipping is $4.99, waived at $50.
| Item | Deal | Stated list | lawlessbeauty.com today | Call |
|---|---|---|---|---|
| Forget The Filler Perfecting Cream | $26.00 | $52 | $52 | Buy here |
| Perfecting Powder Foundation | $20.50 | $41 | $41 | Buy here |
| 12 Well Eye Palette — The Dreamy Daisy | $17.50 | $35 | $17.20 (list $43) | Buy elsewhere |
| Pinch My Cheeks Cream Blush | $14.50 | $29 | $29 | Buy here |
| Forget The Filler Gloss | $13.00 | $26 | $26 | Buy here |
| One and Done Mascara Mini | $7.50 | $15 | $15 | Buy here |
| Conseal The Deal Foundation (26 shades) | $19.50 | $39 | not listed under that name | List unverified |
| Make Me Blush (5 shades) | $14.50 | $29 | not listed under that name | List unverified |
The Dreamy Daisy palette is the only item in 306 where the brand's own store undercuts the morning-show price, and it does so twice over: 30 cents cheaper, and listed by the brand at $43 rather than the $35 on the deal page. Thirty cents will not change your plans, but it shows what a round "50% off" badge is worth on a clearance item.
Two lines — the Conseal The Deal foundation and Make Me Blush shades, 31 variants together — are not on lawlessbeauty.com under those names at press time (the site carries a Conseal The Deal concealer at $26 and a Pinch My Cheeks blush at $29, different products). Treat those list prices as unconfirmed.
Foreo Sweden: the deepest cut and the biggest ticket
Foreo publishes no feed on its own site, so this one was spot-checked by search rather than matched by code. Two figures held: the FAQ 202 is a $799 product at several US stockists, and the LUNA 4 mini is $139 on foreo.com.
| Item | Deal | Stated list | Discount |
|---|---|---|---|
| FAQ Dual LED Panel | $449.50 | $899 | 50% |
| FAQ 202 face mask | $399.50 | $799 | 50% |
| FAQ 502 | $349.50 | $699 | 50% |
| FAQ Single LED Panel / FAQ 302 | $249.50 | $499 | 50% |
| BEAR 2 / FAQ 211 / LUNA 4 plus | $199.50 | $399 | 50% |
| UFO 3 / FAQ 221 | $149.50 | $299 | 50% |
| LUNA 4 | $99.50 | $199 | 50% |
| LUNA 4 mini | $48.65 | $139 | 65% |
| UFO sheet masks (6–7 pack) | $5.50–$12.50 | $10.99–$24.99 | 50% |
The LUNA 4 mini is the outlier. Every other price here is exactly half of list; this is 65% off, in four colourways, landing at $53.65 delivered with the $5 shipping against a $139 sticker. On price alone it is the buy of the segment.
At the other end, the panels and masks are device purchases rather than impulse buys. Check the return window on the deal store first: it is set by the brand, not by ABC.
Style Edit: why is there no end date on this one?
Sixteen products, 48 variants, free shipping, a generous limit of 12 per product — and all 30 matchable variants came back at exactly the styleedit.com list price, the tidiest result of the five.
| Item | Deal | Stated list | styleedit.com today |
|---|---|---|---|
| Concealer spray and touch-up powder duos | $37.49–$39.99 | $74.98–$79.98 | $74.98–$79.98 (as "Instant Kit" duos) |
| Hair Building Fibers 0.88oz | $19.99 | $39.99 | $39.99 |
| Root Touchup Powder 0.13oz | $19.99 | $39.99 | $39.99 |
| Instant Root Cover-Up Stick | $19.99 | $39.99 | $39.99 |
| Root Concealer Touch Up Spray 2.0oz | $17.50 | $34.99 | $34.99 |
| ROOT FOR ME Instant Root Volumizer | $17.50 | $34.99 | $34.99 |
| INSTANT REVIVE Dry Shampoo | $17.50 | $34.99 | $34.99 |
The four duo bundles were the only unmatched variants, and that was a naming difference, not a price problem: styleedit.com sells them as "Instant Kit" duos at the same $74.98 and $79.98. Verdict: buy here.
One gap: Style Edit is the only brand whose deal block carries no "Valid" line, where the other four read 09/18/2026 to 09/18/2026. Rather than guess at an end date, treat it as same-day and check the store.
BondiBoost: does a $4 deal stay a $4 deal?
Twenty-four items, all matched, all at list — and the brand where a $4 item is not really a $4 item, because shipping is $7.99 until you cross $25.
| Item | Deal | Stated list | Delivered alone |
|---|---|---|---|
| Everlast Airstyler | $109.50 | $219 | $109.50 (over $25) |
| Aloe Flat Iron | $69.50 | $139 | $69.50 (over $25) |
| Thickening Therapy Shampoo or Conditioner 16.9oz | $17.00 | $34 | $24.99 |
| Rapid Repair Bond Builder Hair Mask 8.45oz | $16.50 | $33 | $24.49 |
| HG Shampoo or Conditioner 10.14oz | $13.50 | $27 | $21.49 |
| Grey Satin Pillowcase, king | $12.50 | $25 | $20.49 |
| Elixir Hair Oil 4.23oz | $11.50 | $23 | $19.49 |
| Creaseless Hair Clips, 6-pack | $5.00 | $10 | $12.99 |
| Tortoise Hair Clip | $4.00 | $8 | $11.99 |
Read that last row again: the cheapest item in the segment costs three times its shelf price alone in a box. HG Shampoo and Conditioner together come to $27, clear the threshold and land at $13.50 each delivered — which is where this deal actually works, and the same arithmetic that runs through every shipping table we keep. The one unmatched item, the king satin pillowcase, is on bondiboost.com at $25 under a different code, so that list holds.
Best buys of Friday's segment
- FOREO LUNA 4 mini, $48.65. The only price in 306 that beats 50% off, at 65% against a list we confirmed at $139.
- BondiBoost Everlast Airstyler, $109.50. The largest SKU-verified dollar saving — $109.50 off, free shipping at that basket size.
- Kevyn Aucoin Contour Book Vol IV, $47.50. A $95 palette at half price, free shipping, no stated limit, matched by code.
And the one to leave: the LAWLESS Dreamy Daisy palette, which the brand is selling for less on its own site today.
How do the morning-show deal prices work?
Each brand runs its own store for the day, which is why the segment's page warns that carts cannot be combined: shipping, limits and returns are set brand by brand, ranging here from free with no limit to $7.99 with a cap of three.
A "50% off" badge is therefore the brand's claim about its own list price, not a price set by the network. It held up 188 times out of 210 on Friday — a good record, and the reason we check rather than reprint it, the same way we check the "if purchased separately" figure on the QVC Today's Special Value and HSN Today's Special pages.
FAQ
How long do Friday's deals last?
Kevyn Aucoin, LAWLESS, Foreo and BondiBoost all read "Valid: 09/18/2026 to 09/18/2026." Style Edit prints no end date. The segment's terms say while supplies last, with no back orders or rain checks unless a brand says otherwise.
Is 50% off the real retail price?
For 188 of the 210 variants matched by item code, yes. The exceptions: 21 Kevyn Aucoin shades already 10% off at the brand, one LAWLESS palette cheaper at the brand, and 31 LAWLESS variants not found on the brand's site.
Can I put all five brands in one cart?
No. Each brand sells through its own store, so five brands means five checkouts and five shipping charges — which matters most for BondiBoost and LAWLESS, the two with a fee below a threshold.
Which item is cheapest, and which saves the most?
Cheapest is the BondiBoost tortoise hair clip at $4, though it is $11.99 delivered on its own. The largest cut in dollars is the Foreo FAQ Dual LED Panel at $449.50, down from $899.
Where can I watch the segment?
It aired in the 8 a.m. hour on ABC on Friday, Sept. 18. ABC usually posts the clip to the "Good Morning America" YouTube channel within a day; the video above is Thursday's segment. Our daily shopping-TV schedule and week-ahead page track when the deal segments run.
How does this compare with the cable shopping channels?
Morning-show deals are single-day, brand-run and usually a flat percentage; the cable channels run one featured item a day with instalment plans attached. See what a Today's Special Value is, how the two cable dailies compare and whether instalment plans are really 0%. Earlier lists are in the Deals & Steals archive, including Sept. 8.
Sources
- "'GMA' Deals & Steals on beauty & skin care," Tory Johnson, Good Morning America, published Sept. 18, 2026, 9:01 a.m. ET (goodmorningamerica.com/shop/story/gma-deals-steals-beauty-skin-care-136494482)
- GMADeals.com brand index, read 9:30 a.m. ET Sept. 18, 2026
- Deal-store product feeds for each of the five brands, read 9:30 a.m. ET Sept. 18, 2026
- Brand product feeds at kevynaucoin.com, lawlessbeauty.com, styleedit.com and bondiboost.com, read 9:30 a.m. ET Sept. 18, 2026
- FOREO list prices confirmed by retailer listings for the FAQ 202 ($799) and foreo.com for the LUNA 4 mini ($139), read 9:35 a.m. ET Sept. 18, 2026