The View Your Deal: Every Brand's Price, Checked
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The View's shopping segment, curated by contributor Tory Johnson, puts a rotating set of brands on sale through a site called View Your Deal. Each brand runs its own cart, the carts can't be combined, and most ship free over $60. New brands usually go live on Mondays, sometimes again on Fridays, and a brand can stay listed for more than a week before it's swapped out.
This page tracks what's live right now and updates the same URL each time the lineup changes, rather than a new article for every week's cart.
For the segments that reset daily, the QVC archive and the HSN archive track Today's Special Value and Today's Special, and our GMA Deals & Steals check covers the morning-show version of the same idea.
What is View Your Deal?
It's the online storefront behind The View's recurring deal segment. Tory Johnson negotiates a discount with each brand, the brand builds a dedicated cart on the shared viewyourdeal.com site, and the deal usually runs for one to two weeks before the lineup turns over. There's no daily reset like QVC's Today's Special Value or HSN's Today's Special — a View Your Deal brand can stay up for a week or more.
What's in this week's cart?
The brand added around Monday, September 28 is Real Essentials, priced $13.99 to $18.49 against a $27.99 to $36.99 retail range, roughly 50% off. We cross-checked the price range on viewyourdeal.com's own listing and on a third-party deals blog that logged the same September 28 update.
| Brand | Retail range | Deal range | Off |
|---|---|---|---|
| Real Essentials | $27.99–$36.99 | $13.99–$18.49 | about 50% |
Real Essentials sells basics — the retail and deal ranges on the cart page cover a spread of sizes and multi-packs rather than one single item, which is typical for this segment's clothing and home-goods brands.
What other brands are currently live?
Read from viewyourdeal.com's full brand list just after midnight ET on September 29. Carts from previous weeks often stay open until the brand pulls them, so this table mixes this week's addition with older carts still running.
| Brand | Retail range | Deal range |
|---|---|---|
| Real Essentials | $27.99–$36.99 | $13.99–$18.49 |
| Sea to Me Blankets | $245–$395 | $122.50–$197.50 |
| ICONIC London | $18–$74 | $9–$33.30 |
| Bioelements Professional Skin Care | $31–$93.50 | $15.50–$46.75 |
| Brouk & Co | $120 | $45 |
| LONDONTOWN | $12–$36 | $6–$18 |
| Linens & Hutch | $49–$219 | $14.70–$65.70 |
| Green Bee Tea Towels | $2.50–$12 | $1.25–$6 |
| Miko | $199 | $79 |
| Stingray | $24.99–$52.99 | $12.50–$26.49 |
| Grandpa Gus | $9.99–$32.99 | $4.99–$16.49 |
| Wildgrain | $119–$138 | $59–$69 per box |
| Ice Box | $79.99–$229.99 | $39–$89 |
| Livfresh | $34.99–$159.99 | $16.50–$59.99 |
| Dr. Kellyann | $23–$99 | $11.50–$49.50 |
| Caliray | $19–$35 | $9.50–$17.50 |
| HAIRtamin | $25–$40 | $12.50–$20 |
| Beautyblender | $7.50–$50 | $3.75–$25 |
| ATA Cosmetics | $20–$234 | $10–$117 |
| Youzey | $19–$59 | $9.50–$29.50 |
| Cozy Earth | $38–$698 | $19–$349 |
| No7 Beauty | $14.99–$49.99 | $7.50–$25 |
Almost every cart on the list lands at 50% off retail, whether the item is a $2.50 tea towel or a $698 bedding set. That consistency is the segment's whole pitch: the discount is a fixed percentage, not a headline dollar figure.
Is the discount real?
For the carts we could check against the retail figure listed on the brand's own page, the math held: Real Essentials' $27.99 item drops to $13.99, which is within a cent of an even 50% cut. We didn't independently verify every brand's outside retail price, since several of these lines (Miko, Stingray, Grandpa Gus) are direct-to-consumer brands without a separate big-box listing to compare against.
What we can say: the retail-to-deal ratio is uniform across nearly every brand on the page, which is consistent with a segment built around a fixed-percentage negotiated rate rather than inflated "was" prices set brand by brand.
How does this compare to QVC and HSN's daily deals?
QVC's Today's Special Value and HSN's Today's Special reset every day at midnight ET and typically discount one specific item or bundle. View Your Deal instead opens a cart per brand that can run for a week or more, across dozens of SKUs at once. Our daily QVC and HSN tracker covers the reset-every-day side of home shopping; this page covers the once-a-week side.
FAQ
How often does View Your Deal change? New brands are typically added on Mondays, and sometimes again on Fridays. Existing carts can stay live for more than a week.
Can I combine carts from different brands? No. Each brand runs its own checkout through 40boxes, so a multi-brand order means separate transactions and separate shipping charges.
Is shipping free? Most carts ship free over a brand-set minimum, commonly $60, per the disclosures on each cart page. Check the specific brand's cart for its own threshold.
Where do I watch the actual segment? The View airs weekdays at 11 a.m. ET on ABC; View Your Deal segments run periodically, not necessarily every day.
Related reading: how QVC's Today's Special Value works, how HSN's Today's Special compares to QVC's TSV, the Easy Pay and FlexPay installment math, shipping and returns fine print, and our Shark Tank season 18 guide for the other ABC shopping tie-in we track.
Sources
Read from viewyourdeal.com's brand list and Real Essentials cart page just after midnight ET on September 29, 2026, cross-checked against a third-party deals blog's September 28 update noting the same Real Essentials price range. Brands and prices change without notice; carts close when the brand ends the promotion.