The View's View Your Deal, Sept 7, 2026: Every Olivella and Nuovaluce Price — and the One Discount We Could Verify

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Update, September 9: The official View Your Deal page has changed since we published. At 1:30 a.m. ET on September 9 it listed four brands, and Nuovaluce Beauty was no longer among them.
| Brand | Retail | Deal | Off |
|---|---|---|---|
| butter LONDON | $9–$66 | $5–$33 | up to 50% |
| Olivella | $4.99–$110 | $2.49–$55 | 50% |
| Lifepro | $199.99 | $139.99 | 30% |
| EyeVac | $169.00 | $126.75 | 25% |
The Olivella carts below are unchanged and still open. Next set: Monday, September 14 — The View refreshes weekly, not daily like QVC's Today's Special Value and HSN's Today's Special.
The gist: Monday's View Your Deal put Olivella and Nuovaluce Beauty on the table, and both carts were still open early Tuesday alongside Cozy Earth and No7 from earlier in the week. The 75%-off headline comes from one item that is sold out. The 50% on everything else is real, and we were able to prove it on one of the four brands.
Every cart is run by the brand itself through 40boxes, they cannot be combined, and shipping is free over $60 per cart. Prices below were read at 1:05 a.m. ET on September 8.
What was on The View's deal segment on September 7?
Olivella, the Italian olive-oil skincare line, and Nuovaluce Beauty, which sells LED light therapy. Tory Johnson's page listed Olivella at $4.99–$110 retail dropping to $2.49–$55, and Nuovaluce at $128–$499 dropping to $49.99–$124.95.
Those ranges match the carts item for item.
Every Olivella price, cheapest first
| Product | Deal | Retail | Off |
|---|---|---|---|
| Lavender Face & Body Bar Soap | $2.49 | $4.99 | 50% |
| Hydra Cleansing Wipes, 30-pack | $4.99 | $9.99 | 50% |
| Lavender Bath & Shower Gel | $7.49 | $14.99 | 50% |
| Body Cream | $8.47 | $16.95 | 50% |
| Anti-Stretch Mark Body Oil | $8.48 | $16.95 | 50% |
| Hydra Moisture Gel Cream | $10.99 | $21.99 | 50% |
| Nourishment Cream | $12.49 | $24.99 | 50% |
| Feed Your Hair Olive Oil Hair Mask | $12.49 | $24.99 | 50% |
| Contour Eye Cream | $14.99 | $29.99 | 50% |
| Moisturizer Oil | $14.99 | $29.99 | 50% |
| Anti-Wrinkle Cream | $17.49 | $34.99 | 50% |
| No Makeup Today Colour Correcting Cream | $19.99 | $39.99 | 50% |
| Counter Clock Hyaluronic Acid Face Serum | $34.99 | $69.99 | 50% |
| Olitox Lift Face Oil | $55.00 | $110.00 | 50% |
Fourteen products, one discount rate, no exceptions. If you are buying the $55 face oil you are five dollars short of free shipping, which a $4.99 pack of wipes closes for less than the postage would cost.
Ingredient note, not a health claim: the line is olive-oil based, and the serum and eye cream add hyaluronic acid. Check the label and patch test if you react to fragrance.

Nuovaluce: read this before you click
The cart holds two items. The Silver Conductive Gel is $49.99 against $128. The LED Light Therapy Face Mask, the $499 item that produces the "up to 75% off" headline at $124.95, was showing as sold out when we checked.
So the advertised top-line discount was, at 1:05 a.m. ET, attached to something you could not put in a basket. The gel on its own is a 61% cut, which is still the deepest live discount of the four brands.
Cozy Earth and No7 are still open. Are those "was" prices honest?
This is the one we could test. Cozy Earth sells direct, so we pulled its own product data and put it beside the deal cart.
| Bamboo Sheet Set | View Your Deal | cozyearth.com | Difference |
|---|---|---|---|
| Twin | $129.00 | $258.00 | −$129.00 |
| Full | $144.00 | $288.00 | −$144.00 |
| Queen | $154.00 | $308.00 | −$154.00 |
| King | $164.00 | $328.00 | −$164.00 |
Every retail figure in the cart matches Cozy Earth's own site tonight, to the dollar — a straight half-price, not a marked-up reference number.
No7 is the opposite case: it is a drugstore brand you can walk in and buy. At Target at 1:02 a.m. ET, the closest thing to the $20.00 Future Renew Peptide Day Serum was the Future Renew Damage Reversal Face Serum at $25.99–$34.98 with a $5-off coupon, and the night serum at $27.99. Different product names within the same Future Renew family, so treat it as a neighbourhood price, not a match.
Which of these is worth buying?
Best value: the Cozy Earth bamboo bedding, because the reference price is verifiable and the brand almost never sells at half.
Best small buy: Olivella's $2.49 bar soap and $4.99 wipes, which are cheap enough to be a shipping-threshold filler rather than a decision.
Hold off: Nuovaluce, until the mask is back in stock. Buying the $49.99 gel without the device it is meant to pair with is an odd order.
Check first: No7, which goes on sale at Target and drugstores often enough that half price is a good deal rather than a rare one.
How these deals differ from a QVC or HSN daily deal
Three ways. The carts are brand-run, so each has its own shipping and its own returns desk. They stay open for days rather than resetting at midnight. And there is no instalment plan of the kind we broke down in our Easy Pay and FlexPay guide.
By contrast, Tuesday's QVC barrel ankle jeans at $62.98 and HSN's $39.95 Cuddl Duds lounge set both ship from one warehouse under one returns policy — which our returns and shipping breakdown argues is worth a few dollars on its own.
FAQ
How long do View Your Deal offers last? Longer than a day. Carts from September 4 and 5 were still live on the morning of September 8, so a segment deal is not a midnight-to-midnight thing.
Can I combine two brands into one order? No. The deal page says carts cannot be combined, which also means the $60 free-shipping threshold applies per brand.
Where do you file these? Under The View, next to the QVC and HSN dailies, which are compared in Today’s Special versus TSV.
Sources
Deal ranges from viewyourdeal.com, item-level prices from the brand carts at 40boxes, the Cozy Earth comparison from the brand's own Bamboo Sheet Set page, and the No7 comparison from Target search results. Air date confirmed against a dated third-party archive of the segment. Prices change without notice.