GMA Deals & Steals Today (Sept 16, 2026): All 6 Hispanic Heritage Month Brands, Price-Checked — Plus Today Show Steals & Deals
We are not affiliated with ABC, Good Morning America, NBC, Today or Tory Johnson.
Updated 9:35 a.m. ET, Wednesday, Sept. 16, 2026. Wednesday's Hispanic Heritage Month set replaced Tuesday's fall finds. Six brands, 108 individual items, every one marked valid 09/16/2026 only. We priced them against each brand's own shop and, where the brand is stocked there, against Target.
What was on the Sept. 16, 2026 GMA Deals & Steals list?
Tory Johnson's Wednesday segment is built around Hispanic Heritage Month, and every brand in it is Latino- or Latina-founded. Six storefronts, all at 50% off, all closing tonight.
| Brand | What it sells | Deal range | Stated retail | Items live | Shipping |
|---|---|---|---|---|---|
| Saalt | Leakproof underwear, cups, discs | $12.50–$87.50 | $25–$175 | 22 | $5.99, free over $75 |
| DEMARSON New York | Ear cuffs, hoops, a necklace, a cuff bracelet | $80–$162.50 | $160–$325 | 25 | $4.99, free with two or more |
| Luxe Dominoes | Acrylic dominoes, mahjong, rummy, card decks | $37.50–$240 | $75–$480 | 36 | $6.99 |
| It's A 10 Haircare | Leave-ins, masks, shampoos, scalp line | $11–$22.50 | $22–$45 | 17 | $5, free over $25 (limit 5) |
| PISQUEYA | Dominican hot sauces and seasonings | $15–$25.98 | $30–$52 | 4 | $4.99 |
| EZ BOMBS | Birria, pozole and chicken chipotle flavor bombs | $9.99–$24.99 | $19.99–$49.99 | 4 | $4.99 (limit 2 per product) |
Two small corrections to the on-air copy. ABC's story rounds EZ BOMBS to "$10–$25" and PISQUEYA to "$15–$26"; the storefronts actually charge $9.99–$24.99 and $15–$25.98. Pennies, but the deal pages are what you pay.
Which of today's brands are a true half off?
We pulled each brand's own catalogue this morning and matched item by item. Four of the six hold up cleanly.
| Brand | Verdict | Evidence (checked 9:22 a.m. ET) |
|---|---|---|
| Luxe Dominoes | Honest half, all 36 | El Mahjong set $480 at luxedominoes.com → $240 here. El Rumi $300 → $150. El Tren $300 → $150. El Tigre $160 → $80. La Pinta card deck $100 → $50. |
| PISQUEYA | Honest half, all 4 | Sabor Seasonings Gift Set $30 → $15. Dominican Spice Duo $39 → $19.50. Pisqueya's Favorites $45 → $22.50. Hot Like Fuego Sampler $51.99 → $25.98. |
| EZ BOMBS | Honest half, all 4 | Variety Pack $49.99 → $24.99. Each two-pack $19.99 → $9.99. |
| Saalt | Honest half on 11 of 12 lines | Comfort Brief $39 → $19.50, Cotton Brief $29 → $14.50, Lace Hipster $36 → $18, Teen Cup $32 → $16. The exception is below. |
| It's A 10 | Half or slightly better | Six items are priced against a "retail" lower than the brand's own. The mask is $38 at itsa10haircare.com but listed at $36 here, so $18 is 52.6% off, not 50%. |
| DEMARSON | Half on 17 matched, one gap | Tina Necklace $325 → $162.50, Vesey Cuff $325 → $162.50, Lafayette Ear Cuff $195 → $97.50. Tina Mini Pave is the exception. |
The First Period Kit is the one to read twice
Saalt's My First Period Kit is $78 here against a stated $156. But saalt.com sells that kit at $125 today, with $156 as its own crossed-out price. So the money you actually save is $47, or 37.6% — still the best price we found, just not half.
One more wrinkle on Saalt. A few Teen Brief colours, Blue Surf and Purple Surf, are already marked down to $15 on the brand site. For those two, today's $12.50 saves $2.50, not $12.50.
DEMARSON's Tina Mini Pave, and five items we could not match
Tina Mini Pave Earrings are $97.50 against a stated $195. DEMARSON's own shop lists them at $185, which makes the real cut 47.3%. Tina Pave Earrings, Gaelle Earrings, Tatum Ear Cuff, Celeste Linear Drop and Luna Pave Earrings were not on demarson.com when we looked, so we have no brand price to compare and are not guessing one.
Is any of this cheaper at Target?
Only two of the six brands are stocked by a big-box retailer we could read this morning. Target's catalogue answered before it stopped answering us at about 9:40; Amazon returned a 503 and Walmart a bot redirect, so those two columns stay empty rather than get filled in with a guess.
| Item | GMA deal | Brand shop | Target | Amazon | Walmart | Call |
|---|---|---|---|---|---|---|
| It's A 10 Miracle Hair Mask 8 oz | $18.00 | $38.00 | $33.00 (4.67, 248 ratings) | not checked | not checked | Buy here — but the real saving is $15, not $18 |
| It's A 10 Miracle Leave-In 10 oz | $20.00 | $42.00 | $37.00 | not checked | not checked | Buy here |
| It's A 10 Leave-In Plus Keratin 10 oz | $22.50 | $47.00 | $43.00 | not checked | not checked | Buy here |
| Saalt Comfort Brief, heavy | $19.50 | $39.00 | $34.99 (modal comfort brief) | not checked | not checked | Buy here |
| Saalt high-absorbency brief | $19.50 | $39.00 | $39.00 | not checked | not checked | Buy here |
| Luxe Dominoes, DEMARSON, PISQUEYA, EZ BOMBS | — | matched, see above | not checked | not checked | not checked | Direct-to-consumer brands; brand shop is the comparison |
Target's It's A 10 shelf is the useful discovery here. Its everyday $33 mask and $37 leave-in sit below the "retail" ABC quotes, which is the floor to beat on any normal Tuesday. Today's deal clears it by a wide margin on all three. For the same reasoning applied to a home-shopping channel, see our note on how a Today's Special Value is priced.
What does shipping do to the real total?
Every one of these storefronts charges for delivery, and on the cheap items it is the difference between a good deal and a shrug.
| Example order | Item | Shipping | Delivered | Per unit |
|---|---|---|---|---|
| One EZ BOMBS two-pack | $9.99 | $4.99 | $14.98 | $7.49 per bomb |
| EZ BOMBS variety pack | $24.99 | $4.99 | $29.98 | $5.00 per bomb (six) |
| One It's A 10 shampoo | $12.50 | $5.00 | $17.50 | $1.75 per oz |
| Two It's A 10 items over $25 | $25.50 | free | $25.50 | shipping saved: $5 |
| One DEMARSON ear cuff | $80.00 | $4.99 | $84.99 | — |
| Two DEMARSON pieces | $160.00 | free | $160.00 | shipping saved: $4.99 |
| One Saalt Cotton Brief | $14.50 | $5.99 | $20.49 | free shipping needs $75 |
| One Luxe Dominoes El Tigre | $80.00 | $6.99 | $86.99 | — |
The It's A 10 threshold is the easy one. Buy a single $12.50 shampoo and you pay 40% of the item price again in shipping. Add anything to clear $25 and the second bottle is effectively $7.50.
Saalt's $75 free-shipping line is harder. You need four or five garments to reach it, which is a $70-ish order before the $5.99 disappears. Below that, the $5.99 makes a $14.50 brief a $20.49 brief — still under Target's $34.99, so it does not change the verdict.
One item is already gone
PISQUEYA's Sabor Gift Box, the $15 one, was showing as unavailable on the deal storefront at 9:22 a.m. ET, an hour after the segment aired. The other three PISQUEYA bundles were still live. If you want the seasonings set, the brand sells the same $30 box year-round at full price.
What are the best three buys of the segment?
| # | Buy | Price | Why |
|---|---|---|---|
| 1 | Luxe Dominoes El Mahjong | $240 from $480 | Largest dollar saving on the board, and the only one we verified against the brand's live page. The $80 racks are included. |
| 2 | It's A 10 Miracle Leave-In 10 oz | $20 | Target charges $37 for the same bottle year-round, the brand $42. Add a $5 item to clear free shipping and it lands at $20 flat. |
| 3 | Saalt Comfort Brief | $19.50 | Half of the brand's $39 and $15.49 under Target's nearest equivalent — the rare case where the big-box price is genuinely higher. |
The one we would skip: nothing, outright. But treat the First Period Kit and the Tina Mini Pave as 38% and 47% respectively, and decide at those numbers instead of the ones on the badge.
Also this morning: what is on Today's Steals & Deals for Sept. 16?
NBC's third hour ran its own deal segment an hour after ABC's, its first since Friday. Six products, all ending at midnight ET. Different shape from the GMA list: these are single gadgets with steep percentages rather than whole brand catalogues at a flat half.
| Brand | Product | Deal | Stated original | Off | Nearest thing at Target (9:25 a.m. ET) |
|---|---|---|---|---|---|
| Let It Ride | Leather Luggage Tag Trackers, 2 pack | $24.00 | $119.99 | 80% | Apple AirTag single $29.99, four-pack $99.99 |
| Electronic Avenue | Under Pillow Speaker | $17.00 | $79.95 | 79% | Sangean PS-100 pillow speaker $24.95 |
| LUNA'MOUR | EMS, microcurrent and red light device | $44.00 | $195.00 | 77% | Skin Gym LitLift EMS LED $60.00; SLF light wand $27.99 |
| Airwoo | Foldable vacuum with blower | $29.00 | $122.99 | 76% | BLACK+DECKER compact handheld $39.99; Sharper Image desktop $10.99 |
| Van Sicklen | Rechargeable fabric shaver | $20.00 | $59.99 | 67% | Conair cordless fabric shaver $8.99 (4.21, 1,355 ratings) |
| FLAUS | Electric flosser starter kit | $58.00 | $119.00 | 51% | no Flaus listing; AquaSonic water flosser $29.95 |
The fabric shaver is the one to walk away from
Van Sicklen's shaver is $20 against a claimed $59.99. Target sells a Conair cordless fabric shaver for $8.99 with 1,355 ratings behind it, an Evercare for $11.99 and a Gleener for $19.99. The $59.99 anchor does not describe anything we can find on a shelf. The same page also lists Van Sicklen garment steamers at $79.99 and $89.99 originals; vansicklen.com is a parked domain, so there is no brand shop to check either number against.
FLAUS is one dollar short of free shipping
The Flaus kit is $58.00. The page's own banner offers free shipping on FLAUS orders over $59.00. A dollar. LUNA'MOUR runs the same trick at $69, with its headline device at $44 — you would need a second item either way. We saw the identical pattern last night with an Airmoto inflator five cents under its own threshold.
The trackers are the one worth the click
Two trackers for $24 is $12 each. Apple charges $29.99 for one AirTag and $99.99 for four, so $12 undercuts the obvious alternative by half. Ignore the 80%: a $60-per-tracker original has no basis we can find. Judge it at $12 against $25, where it still wins, and check that your phone is on the network the tag claims before you buy.
How do the GMA and Today deal links actually work?
Both shows hand you off to a storefront the brand runs for the segment, not to the network. ABC's version lives at gmadeals.com and on per-brand Shopify shops; NBC's runs on deals.today.com. ABC states plainly that it and Tory Johnson earn a commission on those links. We earn nothing from either, which is why the alternatives in our tables point at Target and the brands' own shops instead.
Returns and delivery are the brand's, not the network's, and they differ per storefront — there is no single policy behind either segment. That is the opposite of how QVC and HSN work, where one return window covers everything; we laid that out in the shipping and returns math, and the instalment plans in Easy Pay and FlexPay explained.
FAQ
When do today's GMA deals end? Every item is marked valid 09/16/2026 only. The gmadeals.com grid is set to rotate at 6:00 a.m. ET on Sept. 17.
Is anything from Tuesday still available? Hartmann's page is dated through Sept. 20; the rest of Tuesday's fall-finds set is past its date. Monday's NEST New York, Laura Geller and Forme pages run to Sept. 18.
Why are Amazon and Walmart blank in the tables? Amazon returned a 503 and Walmart a bot redirect from our checks this morning. We would rather leave a cell empty than fill it with a number we did not read.
Do the Today Show deals ship free? Only FLAUS (over $59) and LUNA'MOUR (over $69) show a free-shipping banner on their own deal pages. The other four show none.
What is on QVC and HSN today? Le Creuset's 5.25-quart chef's oven is the QVC Today's Special Value at $259.98, and a Beekman 1802 cream two-pack is HSN's Today's Special at $66. Our hour-by-hour grid has both networks' Wednesday line-up.
Sources
- Good Morning America, "GMA" Deals & Steals celebrating Hispanic Heritage Month, published 9:08 a.m. ET Sept. 16, 2026.
- gmadeals.com — segment grid, read 9:18 a.m. ET.
- Brand catalogues read 9:20–9:24 a.m. ET: saalt.com, demarson.com, luxedominoes.com, itsa10haircare.com, pisqueya.com, ezbombs.com.
- deals.today.com and its six Sept. 16 brand pages, read 9:25 a.m. ET.
- Target catalogue search, read 9:22–9:26 a.m. ET.
Prices change without notice, and several of these storefronts sell out during the day. Every figure above carries the time we read it.
Yesterday's set, with the Hartmann luggage numbers, is in our GMA archive. For the daily networks, see every QVC Today's Special Value we have logged and the HSN Today's Special archive, or the head-to-head on which daily deal is cheaper. A morning-show deal from ABC's other show is in our View Your Deal write-up, and next week's brand days are mapped out too.